Hi! My name is Amélie Houle and I'm from Ottawa, Ontario, Canada.
In 2018, I graduated from La Cité College with an Advanced Diploma in Graphic Design. Since then, I've been working as a graphic designer with print and digital in freelance, public and private sector environments.
I'm currently in my fourth (and final) year of study at the School of Industrial Design at Carleton University, minoring in Technology, Society, Environment Studies. Sustainability and accessibility play important roles in my design process.
Since 2019, I've been designing exhibitions with an Exhibitions and Displays team. More recently, I've worked as a research assistant on various projects at Carleton University, including projects exploring gendered and political design, accessibility in design, and a multi-sensory approach to design and education. I'm always learning and eager to improve my skills, expand my experience and pursue new opportunities!
I am actively seeking internship opportunities. Please don't hesitate to reach out if you would like to discuss a project or if you feel I would be a valuable addition to your team!
The story behind my branding...
As a designer, I emphasize an empathetic approach to problem-solving by balancing creativity and technical experience. I prioritize environmental and ethical sustainability, functionality, and accessibility in my approach.
The five fold symbol, or Borromean Cross, represents the balance and neutrality found in nature. The four outer rings represent the four seasons, elements, and cardinal directions. The central ring unites the four outer rings. This is the transit between the seasons, the spirit accompanying the elements, and the center of the cardinal directions—balance.
Iterations on the symbol led to the final icon, which subtly incorporates the four outer rings of the traditional symbol, allowing the focus to be placed on the central ring to emphasize the importance of balance.
Complementary colours containing a combination of neutral blues, orange and beige were chosen as the final colours.