A modernized branding for the Orléans Denture Clinic.
The client wanted to modernize their branding while keeping the same iconic elements: the flower and the tooth. They are a well-established clinic, so the client didn't want to completely rebrand the clinic, just modernize the current branding. Below are some variations to the final logo for various purposes, as requested by the client.
The first image below shows the previous logo. As mentioned above, the client wanted to conserve the most important components of the logo: the tooth, the flower, stem and/or leaves.
A handful of concepts and iterations were sketched and the four options below were presented to the client. Slight tweaks were then made to their chosen option (Option 4).