These concepts were created to visually represent the college's four core values: Excellence, Audacity, Integrity and Confidence. The concept behind these pieces was to create an interaction with the viewer and to have them envision themselves in the place of the red "pixel" represented on each value concept below. The concept of pixels represents the college's focus on applied arts and technology ("La Cité: collège d'arts appliqués et de technologie").
This project was presented by the college as a competition between graphic design students. Our concept won the competition and was brought to life via vinyl print on over 20 surfaces within the college.
These four designs were printed on large vinyls and placed in various areas throughout the college at the main campus in Ottawa.