Scroll to see the branding and packaging created for the zero-waste grocery store, ZERO!
ZERO logo on a white background.
ZERO logo on a green background.
ZERO logo on a black background.
The logo incorporates a recycling icon, representing the environmental values of the zero-waste movement. A mockup of the branding applied to reusable packaging in the form of grocery bags and a glass jar can be seen below.
Reusable bags.
Reusable jar with a white top surface, allowing the consumer to write the contents or quantity of the container for future reference.
This is a fictional brand created in the context of a college project.